Dryworld partnership a game-changer for NZ Super Rugby Clubs
The New Zealand Super Rugby Clubs are pleased to announce their partnership with Dryworld Brands Inc. as their exclusive official compression partner.
The five-year deal will see Dryworld provide co-branded performance compression gear for both the New Zealand DHL Super Rugby Pacific and Sky Super Rugby Aupiki teams.
To ensure a streamlined shopping experience for fans, Dryworld will supply their co-branded products through the club's recently announced retail partner, Legends. This collaboration will allow both Dryworld and the clubs to distribute the New Zealand Super Rugby Clubs brands and product range worldwide.
“This is a dream alignment in a sport we’ve loved all our lives,” said Dave Philips of Dryworld.
“Rugby is in our founder’s blood, and this opportunity has really brought the team together. This partnership shows our commitment to excellence in rugby and builds on the Ospreys partnership we announced in 2022.
"We’re excited to bring innovative products to market that have been developed for and with the New Zealand Super Rugby Clubs.”
Dryworld recently became the official provider for Welsh rugby club, Osprey, alongside their existing relationship with Super League Triathlon and their many other individual athlete partnerships.
Colin Mansbridge, Crusaders and Matatū CEO, said the clubs were “pleased to have a partner like Dryworld on board”.
“Dryworld is a quality outfit with rugby at its core, focused on putting athletes first,” Mansbridge said.
“We’re excited to work together with them on compression clothing for both Crusaders and Matatū, and offer yet another great range alongside our new apparel partner Classic.”
About Dryworld
Dryworld began when two professional rugby players needed to keep their feet dry in the wet coastal climate. No existing product provided the solution, so they created their own: Dryfeet Performance Footwear. From this original innovation, Dryworld continues to revolutionise the market. Founded in Victoria, British Columbia, Canada in 2010, Dryworld is a performance athletic brand offering innovative, superior quality apparel and gear for the athlete in all of us.